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Larry Ackerman

“Identity is cause; 
brand is effect.”

In2itive is supremely in tune with the unique branding needs of its clients and works aggressively to achieve the goals set up for each individual program. Proper and consistent branding fuels successful engagement with our teams' followers and fans.

Our strategy revolves around the consistent presentation of content that is both interesting and intriguing to the fans our both our teams and the sport itself. Alycia's engaging personality opens doors for interactive content that leverages all of her drivers, and the team's staff as well. Engagement across all of the current and developing social media platforms is a specialty.



“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

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